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Life Tech

Digital Marketing Course

Introduction to Digital Marketing
5 Topics
  • Overview of Digital Marketing
  • Traditional vs Digital Marketing
  • Importance in Business
  • Marketing Channels & Platforms
  • Digital Marketing Strategy
Search Engine Optimization (SEO)
6 Topics
  • Introduction to SEO & Search Engines
  • Keyword Research & Analysis
  • On-page SEO (Meta Tags, Headings, Content)
  • Off-page SEO (Backlinks, Guest Posting)
  • Technical SEO (Sitemap, Robots.txt, Site Speed, Mobile Optimization)
  • SEO Tools: Google Analytics, Google Search Console, SEMrush
Social Media Marketing (SMM)
6 Topics
  • Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
  • Content Strategy & Planning
  • Content Creation & Scheduling
  • Paid Ads Campaigns Management
  • Social Media Analytics & Reporting
  • Influencer Marketing
Content Marketing
6 Topics
  • Content Creation & Strategy
  • Blogging, Vlogs, Video Marketing
  • Visual Content & Tools (Canva, Photoshop)
  • Content Distribution Channels
  • Content SEO & Optimization
  • Storytelling Techniques
Email Marketing
6 Topics
  • Building Email Lists
  • Email Campaign Design
  • Automation & Drip Campaigns
  • Segmentation & Personalization
  • A/B Testing & Optimization
  • Analytics & Reporting
PPC & Google Ads
6 Topics
  • Introduction to PPC
  • Google Ads Setup & Campaign Types
  • Keyword Planning & Ad Copywriting
  • Display & Video Ads
  • Analytics & Conversion Tracking
  • Optimization & Budget Management
Affiliate Marketing
4 Topics
  • Affiliate Networks & Programs
  • Tracking, Reporting & Commissions
  • Promoting Affiliate Products
  • Case Studies & Best Practices
Analytics & Reporting
4 Topics
  • Google Analytics Setup & Dashboard
  • Tracking Website Traffic & Conversions
  • Reporting Tools (Google Data Studio, Tableau)
  • Data-driven Marketing Decisions
Mobile Marketing
4 Topics
  • SMS & Push Notifications
  • Mobile App Marketing
  • Mobile Advertising & Campaigns
  • Mobile Analytics & Optimization
Video Marketing & YouTube
5 Topics
  • YouTube SEO & Optimization
  • Video Script Writing & Storyboarding
  • Video Editing Basics
  • Video Ads & Monetization
  • Analytics & Performance Tracking
E-commerce & Marketplace Marketing
4 Topics
  • Selling on Amazon, Shopify, eBay
  • Product Listing Optimization
  • Ads for E-commerce Platforms
  • Customer Retention Strategies
Conversion Rate Optimization (CRO)
4 Topics
  • Landing Page Optimization
  • Funnel Optimization
  • A/B Testing & Tools (Optimizely, Hotjar)
  • UX & UI Best Practices
Advanced Tools & Automation
4 Topics
  • Marketing Automation (HubSpot, Mailchimp)
  • CRM Tools (Zoho, Salesforce)
  • Chatbots & AI Tools in Marketing
  • Remarketing & Retargeting
Trends & Case Studies
3 Topics
  • Latest Digital Marketing Trends
  • Successful Campaign Case Studies
  • Emerging Platforms (TikTok, AI-based Marketing)